Kerri Moore
Senior Content Marketing Manager @Bizzabo
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WORK HISTORY
Senior Content Marketing Manager @Bizzabo
Toronto, ON, CA
At Bizzabo, I lead content operations with a focus on building authority in a fast-changing search landscape, fueling demand, and telling stories that resonate. Here\'s an overview of my responsibilities:• Generative Engine Optimization (GEO) & AI Engine Optimization (AEO) – pioneering strategies and partnering with future-forward tools to ensure our content stays discoverable in the age of AI search.• Content strategy & execution – shaping the big picture and delivering high-value assets across blogs, guides, and reports.• SEO & blog growth – growing our digital presence with smart, search-first storytelling.• Webinars – producing programs that engage prospects and strengthen community.• Original research & proprietary reports – collecting and transforming data into must-read industry insights.• Content promotion & distribution – ensuring the right people see (and act on) our work.• Contributed content & thought leadership – amplifying Bizzabo’s perspective across the event space.• AI for productivity & innovation – leveraging tools to move faster and experiment boldly.• Cross-functional collaboration – partnering with sales, product, and growth to drive pipeline.• Trendspotting – staying ahead of shifts in content, search, and event marketing.At the end of the day, I care about making content that people actually want to read, share, and act on.
EDUCATION
Bath Spa University
Bachelor of Arts (BA) Hons, English Literature (British and Commonwealth)
SKILLS
ABOUT KERRI MOORE
I’m a B2B marketing and communications lead with 10+ years of experience across global markets.I began my career wearing many marketing hats, but discovered my passion for content after moving to Canada, and I’ve been hooked ever since. Since then, I’ve led content efforts at companies of different sizes and stages, building strategies that generate qualified leads, support pipeline growth, and strengthen brand authority.What I love most is creating content that works hard: fueling lead gen and nurture, driving revenue, and building recognition in competitive spaces. I do this by combining data-driven analysis, sharp writing and editing, and seamless collaboration with both in-house teams and freelance talent. I also keep a close eye on performance, reporting regularly and pivoting quickly when needed.I take pride in publishing content that’s not only engaging but also conversion-focused, SEO- and GEO-optimized, and aligned with revenue goals. And yes — my keen eye for detail means I sweat the small stuff, because I know it adds up to big results.Curious to learn more? Let’s connect.
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