Kenneth Shupe 蘇學進
Director of Ecommerce @Rmt Equipment
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WORK HISTORY
Director of Ecommerce @Rmt Equipment
Salt Lake City, UT, US
SUMMARY OF ACCOMPLISHMENTS- April 2023: Exceeded online sales goals by more than 28%- Doubled Amazon sales from 2022 to 2023- Implemented Power BI reporting- 4x my work efficiency through my excel skills with pivot tables, equations, & graphs- Saved 15-hours per week by creating a program in Power Automate to collect current market data to analyze which products are still profitable for purposes of shipping items into FBA and buying more inventory. SUMMARY OF RESPONSIBILITIES- Crafted and implement result-oriented marketing strategies to enhance brand visibility and boost sales on the Amazon platform- Took charge of product listing management, pricing optimization, promotional campaigns, A+ Content, and category structuring on the Amazon marketplace- Develop comprehensive budgets and accurate forecasts to drive and monitor the performance of Amazon marketing campaigns- Utilize data-driven insights in campaign management and performance reviews to develop an effective budget allocation strategy, optimize on-site conversion rates, and drive successful user acquisition
EDUCATION
University of Utah
Bachelor's Degree
Salt Lake Community College
AS
Murray High School
High School Diploma
ABOUT KENNETH SHUPE 蘇學進
With a proven track record as an eCommerce Manager, I excel in managing Shopify stores, Google Shopping, PPC campaigns, Amazon FBA, and Amazon PPC. My expertise extends to running comprehensive reports with Excel and Power BI, ensuring data-driven strategies. My diverse experience across departments has equipped me with a holistic view of the eCommerce process, from advertising and product research to customer satisfaction and delivery. I am passionate about achieving excellence and take pride in my work, which has led to a remarkable 2x increase in sales at my current company.
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