Kenisha Armand

WORK HISTORY

EDUCATION

ABOUT KENISHA ARMAND

As a seasoned marketing leader with over a decade of experience in lifecycle, retention, and CRM marketing, I specialize in building customer-centric strategies that elevate brand engagement and loyalty. My professional journey has equipped me with a deep understanding of campaign strategy, data analysis, and cross-functional leadership. From driving revenue growth through personalized marketing initiatives to refining user experiences via innovative CRM technologies, I have consistently delivered impactful results that foster long-term customer relationships.At TOMS, as Manager of Digital Marketing (CRM and Email), I direct strategic planning and execution for email and SMS campaigns across North American markets. I lead a dynamic team that leverages data-driven insights to optimize customer engagement, managing communication channels for a 5M+ customer base and enhancing outreach through segmentation, A/B testing, and compelling loyalty messaging. My previous role at Seattle Coffee Gear as Senior CRM Marketing Manager involved overseeing lifecycle and retention strategies that led to a 25% increase in online sales and improved customer LTV by 10%, showcasing my ability to translate data into actionable results.My commitment to driving customer-centric growth stems from my early career at LD Products, where I progressed through various roles, building expertise in multi-channel marketing and leading teams to achieve a 40% customer acquisition rate. With a strong foundation in customer acquisition, campaign management, and team leadership, I am dedicated to applying my expertise to drive strategic initiatives that resonate with audiences and strengthen brand loyalty.I\'m always eager to expand my network and engage with industry colleagues. Feel free to reach out and connect with me today!