Kate Nicholson

Demand Strategy & Field Marketing Leader @IBM

Melbourne, AU

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Aug 2025 — Present

Demand Strategy & Field Marketing Leader @IBM

Melbourne, AU

EDUCATION

1987 — 1992

Ruyton Girls' School

VCE, High School

N/A

ITSMA

ABM Certification and Mentoring Program, Account Based Marketing

1993 — 1997

Monash University

Bachelor of Business Systems, IT, Business Systems, Economics, Marketing

1999 — 2000

AGSM @ UNSW Business School

Certificate, Marketing Management

SKILLS

Sales EnablementBusiness AlliancesRomiMarketing ManagementDirect MarketingMarket PlanningB2b MarketingMarketing CommunicationsIntegrated MarketingDemand GenerationCampaign ManagementManagementStrategic PlanningLead GenerationMarketing ResearchMarketing StrategyDigital MarketingMarketing AutomationMarketing Budget ManagementMulti-Channel MarketingLead ManagementMarketingDatabase MarketingGo-to-Market StrategyProduct Marketing

ABOUT KATE NICHOLSON

Passionate Marketing Leader with over 15 years experience. Expert in developing marketing and growth strategies to deliver business results and amazing client experiences. Proven ability to engage and energise cross-functional teams. A collaborative management style, achieving employee development and engagement. Proven success in Market and product management, Marketing operations, Program management, Campaign management and execution, Data-led and Digital strategy creation.

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