Ken
Local Marketing Manager @NetEase Games
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WORK HISTORY
Local Marketing Manager @NetEase Games
Irvine, CA, US
Work closely with the Headquarter Publishing Team and other team members on developing and executing high-impact marketing and media campaigns as well as life cycle management, including market analysis, budget management, and reporting- Offer and discuss local insight with the headquarters team to make the GTM plan- Align closely with the Global PR team to implement global media strategies- Localize, and distribute Marketing and Paid Media assets- Showcase company games to retail and media partners- Support Communications and other business functions- General administrative and organizational tasks.
EDUCATION
University of Minnesota Morris
Bachelor of Arts, Economics
Hult International Business School
Master of International Business
ABOUT KEN
Experienced marketing professional with over 10 years of expertise in mobile game marketing across North American and European markets. Proven track record in brand building, market expansion, and team leadership, with a strong ability to navigate complex, cross-cultural business environments. Adept at developing innovative marketing strategies, identifying market opportunities, and leading cross-functional teams to deliver measurable results. Passionate about gaming, data-driven marketing, and delivering impactful campaigns.
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