Keneesha Crawford
Marketing and Outreach Manager @Miami Book Fair
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WORK HISTORY
Marketing and Outreach Manager @Miami Book Fair
Miami, FL, US
Lead the development and execution of integrated marketing campaigns that drive attendance (over 60k annually), brand engagement, and revenue growth for one of the largest and longest-running literary festivals in the U.S.• Negotiate and manage over $300K in paid and in-kind media partnerships across digital, radio, outdoor, and print platforms, increasing ad value by 40% year-over-year.• Produce and direct The Lost Chapter, a five-night branded event series during the fair.• Manage a $200k+ budget, curating activations, sourcing vendors, and delivering immersive brand experiences for.• Build strategic alliances with more than 70 community partners and media outlets annually to amplify reach, deepen engagement, and align outreach with organizational mission and audience growth goals.
EDUCATION
University of Central Florida
Bachelor's degree, Mass Communication/Media Studies
Valencia College
Associate of Arts - AA, General Studies
ABOUT KENEESHA CRAWFORD
Marketing & Outreach Manager with many years of experience in managing programs, projects, and events from inception to completion. I have developed and implemented effective communication strategies and campaigns from hands-on experience managing client accounts, creating client plans, and leading client communication. I have demonstrated success in understanding the media landscape, and an ability to build relationships with many key stakeholders in the industry. I am enthusiastic, motivated, and self-directed with the ability to work effectively as an individual, team member, or leader.
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