Ken Colen

Senior Marketing Research Consultant @Colen Research & Consulting

Montclair, NJ, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2013 — Present

Senior Marketing Research Consultant @Colen Research & Consulting

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Montclair, NJ, US

Founded and operate a full-service marketing research consultancy serving the following business categories:• Television and New Media: Collaborate with network strategic planning/research executives to establish brand positionings, develop programming and create relevant promotions. Explore attitudes and behaviors among media professionals to aid in sales communication and pricing.• Pharmaceuticals: Aid in the development of direct-to-consumer advertising, promotional materials for the medical community and packaging designs for new product launches.• Packaged Goods: Measure the effectiveness of advertising, packaging and new product positonings.• Finance: Mission Statement development and internal executive communication.

EDUCATION

N/A

Rutgers University

Bachelor of Arts (B.A.)

N/A

Morley College/City University, London, England

Higher Education in Europe Foreign Exchange Program

N/A

Hunter Graduate School of Social Work

Master of Social Work (M.S.W.)

SKILLS

AdvertisingCustomer InsightPrimary ResearchSegmentationFocus GroupsAdvertising ResearchQuantitative ResearchProduct DevelopmentQualitative ResearchMarketing ResearchStrategic PlanningConsumer InsightMarket ResearchPositioningConsumer BehaviourEthnographyCompetitive IntelligenceBrand EquityOnline Research

ABOUT KEN COLEN

Results-oriented and highly experienced qualitative market research professional with a…

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Ken Colen — Senior Marketing Research Consultant at Colen Research & Consulting in Montclair, NJ, US | Unifers