Ken Colen
Senior Marketing Research Consultant @Colen Research & Consulting
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WORK HISTORY
Senior Marketing Research Consultant @Colen Research & Consulting
Montclair, NJ, US
Founded and operate a full-service marketing research consultancy serving the following business categories:• Television and New Media: Collaborate with network strategic planning/research executives to establish brand positionings, develop programming and create relevant promotions. Explore attitudes and behaviors among media professionals to aid in sales communication and pricing.• Pharmaceuticals: Aid in the development of direct-to-consumer advertising, promotional materials for the medical community and packaging designs for new product launches.• Packaged Goods: Measure the effectiveness of advertising, packaging and new product positonings.• Finance: Mission Statement development and internal executive communication.
EDUCATION
Rutgers University
Bachelor of Arts (B.A.)
Morley College/City University, London, England
Higher Education in Europe Foreign Exchange Program
Hunter Graduate School of Social Work
Master of Social Work (M.S.W.)
SKILLS
ABOUT KEN COLEN
Results-oriented and highly experienced qualitative market research professional with a…
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