Kelsey Knutsen
Marketing Director @Crisafulli Bros. Plumbing and Heating Contractors, Inc
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WORK HISTORY
Marketing Director @Crisafulli Bros. Plumbing and Heating Contractors, Inc
Albany, NY, US
Responsible for leading and managing marketing initiatives that build brand awareness, generate high-quality leads, and drive revenue growth. I use strategic thinking and marketing expertise to truly understand our customers—both B2B and B2C—and create thoughtful, targeted campaigns that align with business goals. Develop and implement strategic marketing plans to support overall company objectives and specific service lines, grounded in market research, competitor insights, and audience analysis Plan and execute integrated marketing campaigns across digital, social media, email, content marketing, and traditional advertising channels Oversee the creation of marketing materials—including brochures, flyers, presentations, and other collateral—ensuring all content reflects our brand voice and standards Conduct market research to stay in tune with consumer trends, preferences, and opportunities for new services or offerings Track and analyze marketing performance metrics like web traffic, lead volume, and conversion rates to inform smart, data-driven decisions Build and maintain strong relationships with external partners, vendors, and creative agencies to support campaign execution and innovation Stay current on industry trends, marketing best practices, and emerging tools through continuous learning and professional development
EDUCATION
Liberty University
Master of Business Administration (MBA), Business Administration and Management, General
SUNY Oneonta
Bachelor of Science (B.S.), Physics
Anna Maria College
Master of Public Administration (M.P.A.), Crisis/Emergency/Disaster Management
SKILLS
ABOUT KELSEY KNUTSEN
Known for blending creative marketing with operational discipline, I collaborate closely with leadership and field teams to turn ideas into executable strategies that support revenue goals, customer experience, and long-term scalability. I thrive in fast-paced environments where marketing is expected to perform, not just look good.
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