Kelsey Knapp
Marketing Specialist @Right Management Great Lakes
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WORK HISTORY
Marketing Specialist @Right Management Great Lakes
MI, US
As the sole marketing lead at Right Management Great Lakes, I oversee strategy, execution, and creative development across all marketing channels. My work supports lead generation, sales enablement, and brand positioning efforts focused on career development and outplacement services.Key Responsibilities:• Develop and execute integrated marketing campaigns targeting HR leaders and decision-makers• Manage and maintain website content, design, and updates• Create and manage marketing collateral and sales tools to support client-facing teams• Partner with the sales team to align messaging with business development goals• Support lead generation efforts and track marketing performance through data-informed reporting
EDUCATION
Michigan State University
Bachelor of Science
Michigan State University
Minors
University of Michigan-Flint
16 Credits
SKILLS
ABOUT KELSEY KNAPP
I’m a lifelong learner and mission-driven marketer with a passion for storytelling and…
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