Kelsey Juergens

Senior Marketing Coordinator @Rockford

Grand Rapids, MI, US

At Rockford, I manage a wide range of digital and marketing initiatives that connect our brand with clients, employees, and the broader community. My work spans strategic marketing emails, web development, SEO, internal communications via RockNet, and high-profile print pieces like our Year in Review and Community Impact Report. I also curate compelling proposal packages for RFQs and RFPs, guiding content strategy and supporting interview teams to help win projects.I thrive on taking complex projects from concept to execution and have a track record of driving results across multiple platforms and teams. Recent wins include:Website Launches: Led Rockford’s new website rollout from RFP to rebrand launch and spearheaded the First Cut site launch, generating $120K in leads within six months.Rebrand Leadership: Guided the marketing team to keep timelines on track for the brand refresh. Coordinated 350+ personalized swag boxes ($75K budget) in six weeks, handling sourcing, sizing, and creative distribution.Media Production: Managed brand video and photo shoots across three locations with 12+ collaborators, ensuring smooth execution and cohesive visual storytelling.Project Management Systems: Championed Open Asset adoption and implemented new project management software for improved team workflows.Content Strategy: Directed planning and execution for the Year in Review and Community Impact Report.Community & Culture: Active in RC Cares, leading the annual community clean-up and supporting multiple internal and external committees.

Muskegon Community College

Associate of Arts and Sciences (AAS)

Grand Valley State University

Public Relations and Advertising