Kel McCarty

Brand Awareness Specialist @Ob Hospitalist Group

Greenville, SC, US

Spearheaded OBHG’s email marketing strategy, creating the Brand Awareness Specialist role from scratch to drive engagement with small, rural hospitals and expand market presence.• Develop and execute targeted weekly email campaigns, achieving an average open rate of 15%, exceeding industry benchmarks and driving consistent engagement.• Analyze campaign performance and provide detailed reports to the business development team, offering insights on account engagement and optimizing outreach strategies.• Leverage market intelligence and feedback from hospital leaders to refine messaging, aligning content with key industry pain points and decision-makers\' concerns.• Collaborate cross-functionally with the marketing team to develop web, video, and social media content that resonates with target audiences and enhances brand presence.• Consistently generate qualified leads through strategic email marketing, contributing to successful, long-term hospital partnerships.• Conduct A/B testing to evaluate and improve messaging strategies, equipping the business development team with data-driven insights to enhance engagement and conversion rates.