Kelly Williams Hale
Creative Director @Dmeautomotive
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WORK HISTORY
Creative Director @Dmeautomotive
Develop creative strategies and executions through highly personalized, data-driven marketing messages following defined Customer Journey life-cycle touch points• Collaborate with Project Managers/Client Services to define marketing strategy, develop creative solutions and subsequently provide visionary recommendations • Provide leadership and direction to internal Creative Team to translate client objectives, identify target audience and design and produce effective multi-channel marketing communications • Manage all aspects of creative assignments from conceptual brainstorming to specifications to development and design for both Print and Web • Review and approve design and messaging based on target audience, defined objectives and support of the client’s brand • Present new creative concepts and strategies to existing and potential clients • Partner with print vendors and in-house printing department ensuring files are cost-effective and print-ready
EDUCATION
Florida School of the Arts
Associate of Science, Graphic Design
SKILLS
ABOUT KELLY WILLIAMS HALE
I am a creative, experienced and highly motivated individual who understands the value of encouragement and teamwork. I love what I do – enjoying each step of the creative process, from conceptual brainstorming to execution of creative to client presentation. My strengths and talents are most evident when I am developing communications that meet client objectives and promote action. Encouraging others and offering positive support is a daily practice.Areas of expertise:• Understand marketing strategy and effective creative solutions across all channels• Extensive experience with Adobe suite CS6 and CC• 18+ years of print and production knowledge, expert in postal requirements• Corporate Identity and branding expert• Client Relations – both internal and external• Maintain a positive environment for direct reports and/or colleaguesSpecialties: • Direct Marketing including: – postcards, self-mailers, letter packages, brochures, collateral material, email, landing pages, online banners• Logos• Invitations• Posters
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