Kelly Jager Laurenceau
Senior Marketing Manager @Central Home Brands
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WORK HISTORY
Senior Marketing Manager @Central Home Brands
Detroit, MI, US
Oversee the strategic development, product marketing, and online merchandising for our brands plus our private label retailer brands• Manage and mentor team of Marketing Managers• Develop and leverage strong relationships, both internally and externally, to execute our marketing and merchandising plans• Plan and execute photo and video shoots to create content• Conduct research to better understand the current market, consumers insights, and what shifts are emerging in each area• Prepare go-to-market and other presentation materials to share new opportunities and showcase our advantages and innovations• Analyze sales data to validate marketing strategies and plans
EDUCATION
University of Illinois Chicago
BS, Marketing
Wayne State University
MBA, Marketing, International Business
SKILLS
ABOUT KELLY JAGER LAURENCEAU
Senior Marketing Manager at Central Home Brands (Arden Companies)
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