Kelly Christensen
Chief Marketing Officer @Greater San Diego Association of REALTORS®
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WORK HISTORY
Chief Marketing Officer @Greater San Diego Association of REALTORS®
US
Create marketing strategies for the Greater San Diego Association of REALTORS®, enhancing brand visibility and engagement. • Create marketing strategies for the San Diego MLS’ Paragon Connect software enhancing brand visibility and engagement. • Collaborate cross-functionally with sales team to drive sponsorship initiatives.• Oversee the development and management of team KPIs, ensuring alignment with organizational goals and optimized marketing performance.• Align marketing resources with marketing best practices resulting in increased open and click through rates by more than 700%.• Establish and memorialize marketing processes using Visio.• Collaborate with multiple committees and Caravans to market to members.
EDUCATION
Naveen Jindal School of Management, UT Dallas
Certificate of Non Profit Governance
Del Valle, High School
Walnut Creek, CA, English Language and Literature/Letters
University of Tennessee, Knoxville
Master of Science, Education, College Student Counseling and Personnel Services
University of Tennessee, Knoxville
Bachelor of Science, Communications, Journalism
Unity High School
Manassas, VA, Spanish Language and Literature, History
SKILLS
ABOUT KELLY CHRISTENSEN
I\'m a Fractional Marketing Resource (FMR) serving SMB + Midmarket businesses across just about any industry in need of marketing support. I\'ve served for decades in different roles including a marketing strategist, account service + sales professional, as well as a content writer and content curator. I can apply my skill set across any vertical or industry and I help business owners connect their products and services with their target buyers, using practical and innovative marketing platforms and channels (at an affordable price.)I leverage skills in strategy creation, database marketing, SEO, and social media to deliver successful business strategies + and content for websites, blogs, and social media marketing. Whenever needed, I collaborate with marketing experts, data analysts, public relations, creative designers, and other experienced strategists to provide tailored solutions for each client. Some of the verticals I have worked with include retail services, real estate, adoption services, banking, technology, professional services, transportation, telecommunications, hospitality, travel, pet food, pet insurance, healthcare, CPG, insurance adjusters, restaurants (QSR and CDR), lawn care, home improvement, manufacturing and so many more.
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