Kelly Hendricks

Creative and Brand Director @Ericsson

Boise, ID, US

Promoted during Cradlepoint’s integration into Ericsson, I led the division’s enterprise brand transition, creating a strategy that clearly differentiated us from carrier service providers while aligning to Ericsson’s global identity. I drove brand adoption across departments, developing training resources, governance tools, and hands-on implementation support. Partnering with Ericsson’s global brand and marketing teams in Sweden, I shaped design architecture, messaging, and cross-market alignment. To scale creative services without sacrificing quality, I built an agency-style model that improved efficiency and stakeholder satisfaction. I led a multidisciplinary team supporting digital marketing, product launches, demand generation, and large-scale events — ensuring every touchpoint reflected a unified, impactful brand experience.

Boise State University

BFA, Graphic Design