Dee Dee Paré
Sr Product Marketing Manager @Ericsson
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WORK HISTORY
Sr Product Marketing Manager @Ericsson
US
Senior Product Marketing Manager for the Wireless WAN portfolio of software as a service products. This includes Ericsson Cradlepoint routers and adapters as well as Ericsson NetCloud cloud-based management.
EDUCATION
USC Marshall School of Business
MBA, Marketing and International Business
Purdue University
BS, Business Administration, Management and Operations
SKILLS
ABOUT DEE DEE PARÉ
Expertise in marketing management experience for networking, IoT, cloud, video, software and business to business products in domestic and international markets. Includes:Specialties: Marketing strategy and planning, content development, programs, budgets and metrics, research and analytics, internal and external communication, channels and pricing.• Product marketing, positioning, content development and content marketing.• Subject matter evangelist, speaking in webinars, presentations and training.• Digital marketing, demand generation, social media, personas, case studies, and customer journey• Analyst relations and PR strategy from the client’s perspective; served as spokesperson for launches.Strengths: Collaboration, understanding inter-dependencies, sales and channels messaging
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