Kelly Castanho

Senior Verbal Designer @Addison Whitney, now AW

Charlotte, NC, US

Lead Verbal Design strategy initiatives with cross-functional collaboration: Anticipate client and project needs as a Verbal Design strategy leader, guiding and collaborating with Verbal Design, project and client teams through engaging workshops, high-quality presentations and detailed deliverables aligned with overall brand development and strategy• Curate thoughtful and unique market-viable verbal designs: Effective use of out-of-the-box thinking to create and pre-screen market-viable and ownable verbal designs that align with overall project brand strategy across all Verbal Design team projects• Manage Verbal Design project timelines: Oversee Verbal Design project timelines and Verbal Designer calendars to ensure timely development and delivery of milestones, meeting project team and client expectations• Enhance departmental efficiency: Create and maintain internal documents, tools, training materials and process improvements to ensure effective and efficient operation of the Verbal Design department while fostering creativity

Appalachian State University

Bachelor's Degree