Bill Purdy
SVP, Managing Director @Addison Whitney, now AW
Signup · Get unlimited contacts
WORK HISTORY
SVP, Managing Director @Addison Whitney, now AW
US
Global pharmaceutical & medical device brand development & commercialization, strategy consulting & design: naming, positioning, messaging, visual identity, launch road mapping, market access, brand purpose, brand character, brand story, digital strategy, SEO/AEO, paid, search, social, activation. Pharmaceutical, Medical Device/Diagnostics, Consumer. Product, Platform, MOA, Clinical Trial, Corporate. —Return to the premier brand design agency, where setting strategy and mining the gems of position, purpose, character, name and story win the day. Lead business development/client acquisition, ABM, conversion, strategy, thought leadership, AI innovation, process innovation
EDUCATION
County College of Morris
Business
Drexel University
Architectural Engineering
Rowan University
English
SKILLS
ABOUT BILL PURDY
Brand strategist, consultant, creative director, writer and namer to the pharmaceutical/biotech, medical device and functional food sectors. Creative strategy; sales and marketing; client acquisition; operations. Branding and Advertising clients include: Pfizer; GSK; Olema Oncology; Wave Life Sciences; Contineum Therapeutics; Glympse Bio; AstraZeneca; Philips Healthcare; Bayer; Becton Dickinson; AbbVie; Celgene; Colgate-Palmolive; Bristol-Myers Squibb; Incyte; Allergan; Caterpillar; John Deere; Kellogg\'s; Nestle; Reichhold; Covidien, Brita; NC State University; Medtronic; Unilever; Kraft; McNeil Consumer; General Mills; Post Foods; Blue Cross Blue Shield; Vertex; Ironwood; GM; Steelcase; Georgia-Pacific; Campbell\'s; Merck. Pharmaceutical Brand Design & Naming; Medical Device Naming; Technology & CPG Naming; Linguistics; POCA Analysis; Brand Strategy; Corporate Identity; Branding; Trademarks; Positioning; Purpose; Character; Story; Oncology, Respiratory, Dermatology, Infectious Disease, Rare Disease, Cardiology, Metabolic, Medical Device, Diagnostics
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.