Kelly Alpers
Marketing Director @Alpers Family and Cosmetic Dentistry
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WORK HISTORY
Marketing Director @Alpers Family and Cosmetic Dentistry
Scottsdale, AZ, US
EDUCATION
Michigan Technological University
BA, Scientific and Technical Communications
ABOUT KELLY ALPERS
With over 14 years of experience in marketing and sales enablement, I have a diverse background in both B2B to B2C environments, adept at crafting strategic messages that resonate with targeted audiences. Currently, I lead marketing efforts for our family dental practice, driving significant lead generation and customer acquisition across multiple channels. I draw on my background in decision-making science and creating memorable messages (leveraging Corporate Visions and Gartner/CEB), particularly in complex B2B sales cycles, allowing me to blend data-driven decision-making with creative approaches to optimize service-based sales. Specialties: B2C and B2B Marketing & Service Sales, SEO, Social Media, Website Management & Analytics, Decision Science (Challenger Marketing & Corporate Visions Sales Enablement), Branding & Content Strategy, Google Ads, Technical Writing & Graphic DesignTools & Expertise: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere), Google Analytics, Google Search Console, SEO Tools, CRM/Salesforce Management, CMS Platforms (Sitecore, Webflow), Microsoft Office Suite, Spanish Language Proficiency
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