Kelly Watkins

WORK HISTORY

EDUCATION

ABOUT KELLY WATKINS

A servant leader and “roll up her sleeves” type of person who is always excited to use innovation and creativity to play a key role in advancing market-leading brands. A highly experienced marketing leader with broad exposure to managing the whole innovation process from concept to go-to-market, brainstorming with clients, building new pipelines, and working with financials. I am confident in development and execution of high-impact business plans with a creative approach and rapid delivery of high-growth productivity and revenue results. During my current and prior positions, I proved instrumental in communicating with agency partners from a creative and communication perspective, writing meaningful briefs, and engaging with stakeholders from packaging, print, and marketing (digital or traditional) areas. I believe in bringing a team together to be able to accomplish the task while being on strategy and on point. Known as the go-to resource for building and maintaining lucrative, long-term customer and business relationships thus increasing margins regardless of challenging market conditions. As an Innovation Marketing Consultant and Contractor at Kellogg Company, I managed cereal innovation initiatives, launching new items, leading strategic renovation projects, and securing additional revenue from potential opportunities. I gained valuable experience in portfolio management, strategic brand plans, qualitative and quantitative consumer insights, and new product launches. I am capable of maintaining a positive brand image through traditional and digital marketing (social media, banner ads, website). Please don’t hesitate to send me a message via LinkedIn messaging or email (k••••••••@gmail.com).