Kelly Walker Rose
Director of Marketing Communications @Matsuura Machinery USA, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing Communications @Matsuura Machinery USA, Inc.
Minneapolis, MN, US
Spearhead the marketing and communications strategy for a leading manufacturing technology company, positioning the brand as an industry leader and driving double-digit revenue growth. • Transformed brand presence by leading a comprehensive digital and content marketing overhaul, increasing engagement and inbound lead generation by 300%. • Built and executed a targeted media relations strategy, securing national and industry-specific press coverage, increasing brand awareness by 60%. • Developed & launched omnichannel campaigns integrating digital, social, content, and PR to drive customer engagement and sales pipeline growth. • Directed website relaunch and SEO strategy, leading to a 45% increase in organic traffic and higher conversion rates. • Elevated social media presence from non-existent to award-winning status, earning the GIE Media Social Media Award. • Led crisis communication planning, ensuring brand reputation management across global markets. • Implemented marketing automation and lead nurturing strategies, improving conversion rates and sales efficiency.
EDUCATION
Columbia Business School
PR Strategy Certification
Clemson University
Bachelor of Science (BS)
UNC Charlotte Belk College of Business
UNC Charlotte Digital Marketing Program
Queens University of Charlotte
Master of Business Administration (MBA)
ABOUT KELLY WALKER ROSE
Senior Marketing & Communications ExecutiveDriving Brand Growth, Market Expansion & Revenue Through Integrated StrategiesInnovative marketing leader with extensive expertise in B2B marketing for manufacturing and technology across various verticals. A results-driven, strategic communicator and execution powerhouse, delivering data-backed marketing initiatives that elevate brand awareness, generate demand, and increase revenue. Adept at integrating digital, content, PR, and omnichannel strategies to drive customer engagement and competitive differentiation.Core Competencies • Strategic Marketing & Brand Positioning • Digital & Omnichannel Marketing • Public Relations & Media Strategy • Lead Generation & Demand Generation • Corporate Communications & Messaging • SEO, PPC & Performance Marketing • CRM & Customer Retention Optimization • Product Launch & Go-To-Market Strategy • Data-Driven Decision-Making & ROI Analysis • Adobe Suite, WordPress, SalesforceKey Achievements & Industry Recognition Built a data-driven marketing infrastructure that optimized lead generation, customer engagement, and conversion rates. Expanded digital marketing capabilities, integrating automation, CRM, and content strategy to drive sustained revenue growth. Awarded GIE Media Social Media Award for excellence in B2B social media strategy.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.