Kelly Szwagulak

Marketing Coordinator @Beacon Biosignals, Division Of Clinical Diagnostics Formerly Clevemed

Cleveland, OH, US

Negotiated and secured cost-effective contracts with industry specific publishers for both print and digital advertising, leading to a 20% reduction in annual ad spend. Designed and optimized high-converting ad creatives and landing pages for lead generation campaigns. Developed and executed a comprehensive annual marketing calendar, integrating print and digital ad placements, email marketing campaigns, SEO initiatives, social media strategy, new product launch, and tradeshow participation. Tracked and analyzed marketing campaign performance using key KPIs, providing actionable insights through reporting dashboards; conducted A/B tests to refine targeting and creative performance. Led all aspects of tradeshow marketing, including booth design, promotional materials, pre-show outreach, and post-event performance reporting. Implemented QR code technology and marketing automation workflows to streamline lead capture and nurture, enhancing engagement and conversion rates, along with UTM tracking. Managed Zoho CRM for campaign integration, lead generation and tracking, and sales-marketing alignment; customized workflows to support sales enablement. Collaborated cross-functionally with sales, product, and customer success teams to align messaging and ensure consistent brand positioning across all marketing touchpoints.

Miami University

Bachelor of Science (BS)