Kelly Manfredini
Director of Marketing and Communications @The Bastrop County Emergency Food Pantry And Support Center, Inc
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WORK HISTORY
Director of Marketing and Communications @The Bastrop County Emergency Food Pantry And Support Center, Inc
Bastrop County, TX, US
Conceptualize and implement innovative strategic communications programs and fundraising communications plans in conjunction with development and program teams. Execute multi-channel campaigns that successfully bolster awareness and positively impact the development team’s messaging for raising funds. Work on new market campaigns to raise awareness and public donations through social media and traditional marketing channels. Create community awareness events and campaigns to increase brand awareness and raise food and funds through multi-faceted channels. Set marketing metrics, milestones, and budgets based on short- and long-term organizational goals. Ensure alignment between communication activities and BCEFP’s strategic plan. Support the Executive Director, Board Members, and volunteer board committees in their work to communicate accurate BCEFP messaging. Manage the communications budget, including marketing-focused event budgets, and create appropriate reports for the Executive Director, Board Members, and respective committees. Work with the Director of Development to plan and develop all written event letters and marketing materials. Manage creative and technical implementation of a robust schedule of email marketing and paid digital advertising campaigns and meet key dates for deliverables. Ensure messages and materials are in line with branding/tone of voice guidelines and standards through copy-edit and approval for all materials shared with the community, funders, and volunteers Provide content to and work with the web team to keep the site current and support all evergreen, recruitment and fundraising campaigns and outreach. Manage all email outreach; creation of newsletters, weekly e-blasts, and communications. Write/oversee compelling, memorable public content for the Executive Director and Board of Directors. Serve as primary liaison for the press; build and maintain media relationships
EDUCATION
Wayne State University
Bachelors & Masters of Social Work, Social Work
Lutheran High School East
High school diploma
ABOUT KELLY MANFREDINI
Development Executive | Fundraising Strategist | Award-Winning AuthorI bring 22+ years of nonprofit development expertise and a storyteller\'s instinct to every campaign, proposal, and donor relationship I build. I\'ve raised millions, launched capital campaigns, and driven communications strategies that moved communities. I do all of this through a rare combination of strategic vision, writing craft, and data-driven discipline.Development & FundraisingAcross my career, I\'ve managed the full fundraising lifecycle, from donor cultivation and major gifts to federal grant administration and capital campaigns. I increased major gifts by 200%, grew a grants portfolio by 96%, and most recently led a $7.5M capital campaign to build a 9,200 sq. ft. food pantry facility. I launched a major gifts and VIP stewardship program that grew individual giving by 150%, and co-founded a regional annual event for five years that benefited a local rural food pantry. I\'ve written and administered grants from private foundations through federal agencies, consistently delivering transformative funding for mostly rural, mission-driven organizations.Strategic Communications & MarketingI architect multi-channel communications strategies that align with organizational goals and drive measurable results. I\'ve doubled social media engagement, generated record-setting fundraising outcomes, and secured consistent earned media coverage for key campaigns, including one that raised in a week. My marketing toolkit includes content strategy, email marketing, paid digital advertising, annual reports, donor appeals, brand stewardship, and press relations. I set marketing budgets and metrics, ensure brand consistency across all channels, and serve as a strategic communications partner to executive directors, boards, and development teams.WritingWriting compelling copy is at the core of everything I do, from six-figure grant proposals to donor stewardship communications to executive ghostwriting for CEOs and board leadership. That craft extends beyond the nonprofit world. I\'m a USA Today Bestselling and award-winning suspense author (pen name: KM Hodge), published across eight series. Storytelling isn\'t a side pursuit, but rather the lens through which I approach every audience, every ask, and every campaign.
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