Kelly Hoffman
Regional Sales Director @Alloy Personal Training Franchise
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WORK HISTORY
Regional Sales Director @Alloy Personal Training Franchise
EDUCATION
West Chester University of Pennsylvania
Bachelor's degree, Public Health
West Chester University of Pennsylvania
Bachelor of Arts - BA, Public Health
SKILLS
ABOUT KELLY HOFFMAN
Regional Manager focused on scaling premium fitness businesses through people, process, and performance. I currently oversee multiple Alloy Personal Training locations, leading front to back of house operations, development, and performance processes while building repeatable sales, onboarding, and retention systems that support long-term growth.With 10+ years in health, wellness, and medical sales, I bring an operator’s lens to the full business; connecting marketing, consults, training delivery and member experience into one cohesive system.What I focus on- Hiring, onboarding, and developing high-performing industry disrupters- Designing and managing sales & consultation processes- Member retention, client experience, and lifetime value- Operational excellence across multiple locations- Team leadership, accountability, and cultureI’m most effective where growth, systems, and people intersect. I build teams that perform, processes that scale, and businesses that last.
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