Kelly Winarski
Communications Strategist @Northwestern Mutual
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WORK HISTORY
Communications Strategist @Northwestern Mutual
Milwaukee, WI, US
Manages editorial calendar for internal communications channels, including the employee intranet, weekly newsletter (~12k recipients) and digital signage around campus.› Implements communication plans that align employees with strategic department direction and priorities.› Strategically applies audience segmentation to target content to audiences by employee type (leaders and contractors) and location (WI, NY and remote). › Develops communications strategy to inform, educate and influence a range of target audiences including the company\'s employees, business partners and other stakeholders.
EDUCATION
University of Missouri-Columbia
Bachelor's degree, Convergence Journalism
School of Visual Concepts
Content Writing
UX Content Collective
UX Writing Fundamentals
SKILLS
ABOUT KELLY WINARSKI
I\'m a seasoned communications professional who derives energy from connecting with people to tell compelling stories. I\'ve worn many hats in PR/marketing agencies over the past 10 years and most recently managed internal employee communications at Northwestern Mutual, located right in the heart of downtown Milwaukee. As an editor on the Audience Engagement team, I organized internal communications channels to help employees stay engaged and feel connected at work. I also volunteer for CreativeMornings, a free monthly pop-up event in neighborhoods throughout Milwaukee. For two years I supported programming on stage as co-host, including 30-second pitch segment, uplifting local small business owners to share their ideas with our community. It’s safe to say that I\'m most proud of the relationships I\'ve cultivated throughout my career. If you\'d like to find out what former clients and colleagues have said about working with me, feel free to scroll down and take a look at my recommendations below. Specialties: › Content strategy› UX writing› Editing› Copywriting› Community partnerships› Editorial planning› Employee communications› Creative campaigns
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