Kelly Gehr

Marketing Manager @Industry-Railway Suppliers, Inc

MX

Hired with initial goal as project manager for website redesign from WordPress to BigCommerce propelling IRS into E-commerce sector. Closely oversaw development, design & implementation. Successfully launched site in June 2020.⎮Pioneered, planned, marketed & directed 2 successful 2-day trade shows, the Chicago Railroad Show, held in Sept 2021 & May 2022: 14 exhibiting vendors, 80 to 100 customer attendanceManage e-commerce website: all imagery (In-house photo studio using Canon or Nikon), business writing & blogging. Track sales, gross profit & new customers in Microsoft Excel & Google SheetsResearched, hired & manage outside SEO team remaining informed of ever-evolving SEO standardsImplemented & manage Google, Microsoft & Facebook Shopping adsCreate & execute content calendar: Digital & print ads, editorials, PRs, monthly blogs & email campaigns– subscriber growth: all social media pages– LinkedIn, Instagram, Facebook, Twitter & YouTubeOrganize, shoot & design YouTube marketing videos using Nikon/Canon, iPhone & Adobe Premiere Pro/PhotoshopCreate graphic design pieces for website, print, paid print & digital using Adobe Photoshop/InDesign/ Illustrator30+ editorials published by RT & S mag & Progressive Railroading mag, developing close relationships with both publications. Write & submit monthly advertorials, regularly monitoring their media calendarsDeveloped, pitched & launched paramount marketing campaign advertising new partnership with Milwaukee Tool– one of the most significant partnerships in company historyTo completion designed back-cover ad published in RT & S: pricing negotiations, concept, in-field photoshoot, & designResearched, selected, implemented & taught sales team how to use Zoho CRM- IRS had never implemented a prior CRMAttend, design, prepare, organize all materials for trade shows

Western Illinois University

Bachelor of Arts, Journalism - Advertising emphasis