Kelly Bassett
Vice President Communications @Visit Mesa
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WORK HISTORY
Vice President Communications @Visit Mesa
Mesa, AZ, US
EDUCATION
Texas Christian University
B.S. in Journalism, Advertising and Public Relations
ABOUT KELLY BASSETT
Forward-thinking executive and successful entrepreneur with a proven track record of developing and implementing award-winning integrated brand, marketing and communications strategies to advance an organization’s identity, awareness of its products and programs, and visibility across key stakeholder audiences. A change agent with a data-driven approach in identifying challenges and emerging issues and collaborating with others to recognize opportunities, identify solutions, and define and execute supporting strategies. Excellent collaborator and connector adept at building strong relationships and at motivating cross-functional teams that create a culture of high performance and continuous improvement, while valuing learning and a commitment to quality. Awards & Affiliations • GlaxoSmithKline (GSK) Consumer Healthcare’s International Pearl Award for e-Marketing • GSK Consumer Healthcare\'s Enterprise Award for the United States for Creativity in Marketing • GSK Consumer Healthcare\'s Global Enterprise Award for North America for Creativity in Marketing • Silver Spur Award for External Relations, Beano’s My Food Partner • Silver Spur Award for Partnership Campaign, American Lung Association’s Hungry for Air • Silver Spur Award for Media Relations, American Lung Association’s State of the Air • PRSA Worthy Award, Integrated Communications for Jason’s Deli 40th Anniversary • Gold, Silver and Bronze ADDYs, various creative for Fort Worth Convention & Visitors Bureau • Passion Award from Publicis (decided by corporate leadership vote) • Forty Under Forty, Fort Worth Business Press • Mentor for the Tempe Chamber of Commerce’s Women in Business • Chair/committee member: Public Relations Society of America, Special Olympics, American Cancer Society, Destination Marketing Association International, Texas Travel Industry Association, and DFW Area Tourism Council
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