Kelly Knutson
Director of Marketing @Arctic IT
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WORK HISTORY
Director of Marketing @Arctic IT
Minneapolis, MN, US
As Director of Marketing, I lead Arctic IT’s overall marketing strategy to drive revenue growth, strengthen brand presence, and enhance customer engagement. I oversee demand generation, brand and communications, and event marketing, aligning all initiatives with organizational goals and sales priorities.Key Highlights:– Strategic Leadership: Develop and execute integrated marketing plans that support revenue targets, improve brand positioning, and deliver measurable business impact.– Demand Generation: Implement data-driven campaigns, marketing automation, and CRM optimization (MS365 Dynamics 365, HubSpot, Marketo) to generate high-quality leads and accelerate sales conversion.– Brand & Communications: Ensure consistent messaging across all channels, elevating Arctic IT’s thought leadership and market presence.– Event & Partner Marketing: Direct planning and execution of in-person/virtual events and co-marketing initiatives with technology partners to expand reach and drive engagement.– Cross-Functional Collaboration: Partner closely with executive leadership, sales, product, and delivery teams to create a seamless customer journey and unified go-to-market approach.– I lead a multi-functional team, foster a culture of innovation and accountability, and continuously optimize strategies based on market insights and performance analytics.
EDUCATION
University of Wisconsin-Madison
BFA, Graphic Design, Business
SKILLS
ABOUT KELLY KNUTSON
At the end of the day, I just like getting things done. Marketing and campaign management leader with 10+ years of project management, brand development, demand generation, and international marketing experience. Focused on creating globally consistent, yet locally relevant integrated marketing campaigns and leading high performing, collaborative and resourceful teams. Driven by people, culture, communication, and serving customers. Enthusiastic about learning, partnering with internal teams, leading with empathy, and being involved at every stage, from strategy to execution. Specialties: Campaign Management, Project Management, Content Marketing and Creation, Email Marketing, Sales + Marketing Campaigns, Digital Marketing, Brand Management, Team Development, Strategic Brainstorming, Obsessive Organization, Networking, Putting Customers First, Empathetic LeadershipA customer-centric brand warrior and team lead by day, an aspiring home renovation expert, solo traveler and news junkie by night.
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