Kellie Nash
Sr Director - Global Cx @Beauty Industry Group
Signup · Get unlimited contacts
WORK HISTORY
Sr Director - Global Cx @Beauty Industry Group
Beauty Industry | Global | Multi-Brand ($300M+ revenue)Promoted to global role to scale a proven EMEA transformation model across a $300M+ international business spanning six category-leading brands.Lead the global customer experience and transformation strategy, aligning customer, commercial, and operational priorities to drive revenue growth, improve cash flow, and increase customer lifetime value.Key impact: • Scaled a high-performing EMEA customer model globally, embedding consistent standards, governance, and ways of working across multiple brands and regions • Designed and implemented a global customer operating model, aligning people, process, and technology to deliver at scale • Drove improvements in retention, revenue, and customer lifetime value through lifecycle and experience optimisation • Improved cash efficiency through policy, process, and customer journey redesign • Built and developed high-performing global teams, embedding accountability, performance metrics, and a customer-first culture • Introduced AI and technology-led solutions, including speech and automation, to enhance customer experience and operational efficiency • Partnered with executive leadership to embed customer strategy into core commercial and operational decision-makingOperate at both strategic and execution level, ensuring global transformation delivers measurable commercial outcomes.
SKILLS
ABOUT KELLIE NASH
I am a Global Customer Experience and Transformation leader with 20+ years’ experience delivering large-scale, multi-brand growth across beauty, fashion, telecommunications, and regulated environments.I currently operate at executive level across a $300M+ global business spanning six category-leading brands, where I align customer strategy directly to commercial performance — driving revenue growth, improving cash flow, and increasing customer lifetime value.My expertise sits at the intersection of customer, commercial, and operational strategy. I design and scale operating models that connect people, process, and technology — embedding customer-centricity in a way that delivers measurable, sustainable impact.My background includes leading complex global transformations, building customer functions from the ground up, and delivering efficiency through process and policy optimisation. I have also developed AI and speech-based solutions to enhance both customer experience and operational performance.I am Lean Six Sigma trained and bring a strong focus on data, structure, and continuous improvement, balanced with commercial pragmatism and pace.Known for building trusted relationships and leading with integrity, I create high-performing teams and bring people with me through change. While I operate at a strategic level, I am equally comfortable rolling up my sleeves to ensure delivery and results.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.