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Beth Crawford

Associate Director Retention Marketing @Beauty Industry Group

Culver City, CA, US
EMAILS
b••••@beautyindustrygroup.com
MOBILE NUMBERS
+13•••••••96

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WORK HISTORY

Jan 2026 — Present

Associate Director Retention Marketing @Beauty Industry Group

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Culver City, CA, US

EDUCATION

N/A

Ball State University

BS and MA, BS in Psychology, MA Public Relations

N/A

Ball State University

Master's Degree, Public Relations, Advertising, and Applied Communication

SKILLS

Digital MarketingSocial MediaSocial Media MarketingEmail MarketingOnline AdvertisingSocial NetworkingBloggingManagementOnline MarketingCrmFacebookPublic RelationsMedia RelationsAdvertisingBrand DevelopmentMarketingMarketing StrategyIntegrated MarketingBrand ManagementPress ReleasesMarketing CommunicationsEvent PlanningCopywritingDigital MediaSalesLeadershipMarket ResearchStrategyDigital StrategyCustomer ServiceSEOCustomer Relationship Management (Crm)Search Engine Optimization (SEO)

ABOUT BETH CRAWFORD

Lifecycle Marketing Leader | CRM & Retention ExpertData-driven marketer with extensive experience scaling lifecycle and CRM programs for top DTC brands. Proven track record in optimizing email, SMS, and omnichannel strategies to drive customer retention, engagement, and revenue growth. Passionate about leveraging segmentation, automation, and A/B testing to create personalized customer experiences and maximize LTV.

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