Kellie Rosekrans
Director of Marketing and Customer Strategy @Grand Rapids Public Museum
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WORK HISTORY
Director of Marketing and Customer Strategy @Grand Rapids Public Museum
Grand Rapids, MI, US
Provide strategic direction for the Museum\'s marketing, customer service, graphic design, and retail shop departments.Manage all outbound and customer-facing communications, including website UX and content strategy, email marketing, social media management, and paid and earned media.
EDUCATION
Marquette University
BA, Advertising, Marketing
SKILLS
ABOUT KELLIE ROSEKRANS
Leading the Grand Rapids Public Museum\'s marketing and customer strategy, my focus is on strategic direction and managing communications across various platforms, creating impactful experiences and content strategies. The role encompasses overseeing advertising, website UX, email marketing, social media, and media relations.Previously, with POD Marketing Inc, I directed a creative team, contributing to product vision and business growth while fostering an empathetic leadership style. My background in experiential marketing and creative direction have strengthened brand development and management for B2B and B2C brands, demonstrating a commitment to delivering results through collaboration and innovation.
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