Kellie Preece

Senior Marketing Consultant @Troomi Wireless

UT, US

Troomi hired me to help them set up their first CRM (HubSpot) and worked with engineering to create APIs from key application data bases to HubSpot. Setup all aspects of HubSpot and taught team members how to leverage it to the fullest- Created Shopping cart abandonment reach out- Created and fine-tuned customer nurturing and retention campaignsSetup and taught the team how to refined Ad, SEO, AI SEO (chatbots) and keyword/phrase/sentence optimization - Setup ways to track and reengage credit card failures. Optimized sales campaigns - Did competitive product and services pricing comparative analysis- Proved we could sell the same amount of volume at 25%-50% off as when the product and service was Free- Worked with developers to simplify landing page templatesOptimized Content- Worked with Furr Inc. and Piranha to combine keyword/phrase research to help optimize ad and blog/article content to start rewriting and creating authoritative content for search engines, and new Chatbot searches- Google and META Attribution API- Created and fine tuned Google and Meta API- Brought clarity to which ads, landing pages and blogs were working and not working. Saw massive year over year improvement- June YOY sales from Amazon trending up 882%- July YOY sales trending up on amazon 1560%- June YOY sales from Google trending up 33%- July YOY sales up 78%- August sales up 100% on Google and 1325% on Amazon.