Kelli Carlson

WORK HISTORY

EDUCATION

SKILLS

ABOUT KELLI CARLSON

Kelli Carlson is a Marketing Manager at McGough Construction, where she partners with regional leaders across Minnesota—including the Twin Cities, St. Cloud, Rochester, and Duluth—to strengthen market presence and drive business growth. She leads marketing strategy and execution for pursuit and business development initiatives, helping teams position themselves to win meaningful work and build lasting client relationships.With a background in the AEC industry, Kelli brings a strategic and systems-oriented approach to marketing. She is known for connecting big-picture business goals to clear, actionable plans—whether guiding high-impact proposals, facilitating pursuit strategy, or aligning marketing efforts with business development priorities. Her ability to recognize patterns and streamline complex workflows helps teams operate more efficiently while elevating the quality and consistency of their work.Kelli is especially passionate about the intersection of strategy, storytelling, and systems. From refining messaging and strengthening brand consistency to implementing smarter processes and tools, she focuses on making marketing more effective and scalable. She also enjoys mentoring team members and fostering collaboration across offices and disciplines.At her core, Kelli is driven by a desire to make marketing both thoughtful and practical—turning ideas into action and helping teams succeed together.