Kelley Keane Drumm

Vice President of Marketing @Tristate Capital Bank

Cleveland, OH, US

Collaborate with senior leadership and sales teams to craft strategies and drive quantifiable results to grow new loan originations and line utilization for both private and commercial banking for the B2B2C middle market. Support sales teams focused on securities-based lending, financial advisor solutions, commercial real estate, treasury management, and equipment financing. Leverage multiple agency relationships to develop campaigns across multiple channels and align strategies with organizational goals and objectives.Key Achievements: Developed a marketing strategy for the Broker-Dealer channel to increase advisor utilization and retention, creating targeted campaigns for key accounts, such as Baird, LPL, Schwab, and Northwest Mutual. Successfully implemented a targeted marketing campaign for our securities-based lines of credit to the insurance vertical, creating customized microsite, email, direct mail, and social campaigns. Partnered with sales to manage logistics for 70+ national conference and trade show sponsorships, generating significant MQLs for both the private bank and treasury management divisions. Facilitated 31% total revenue growth and 34% growth in net interest for the bank during the past 18 months.

Bowling Green State University

Interpersonal Communication

Indiana Wesleyan University

Master of Business Administration (M.B.A.)

Magnificat High School

College Prep/Business

Cleveland State University

Bachelor’s Degree