Keith Whitaker
Marketing Director @Patten Seed Company Super-Sod
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WORK HISTORY
Marketing Director @Patten Seed Company Super-Sod
Charleston, SC, US
Manage a team of six to implement data-driven marketing strategies to enhance customer acquisition, engagement, and retention across various channels including eCommerce, owned store locations, and call center.• Drive e-commerce sales across two Shopify Plus sites using multiple digital ad platforms including Google Ads, Facebook Ads (Meta), TikTok Ads, Reddit Ads, Pinterest Ads, and Microsoft Advertising (Bing).• Spearhead digital marketing initiatives to increase website traffic, conversion rates, and overall revenue growth.• Launched Streaming TV campaigns for two main brands, enhancing targeted top-of-funnel awareness and brand visibility.• Implementing Multi-Touch Attribution (MTA) to track campaign contributions and influence media mix modeling, enhancing ROI analysis.• Led a major website redesign for Super-Sod, improving user experience (UX), integrating B2B functionalities, and implementing custom pricing strategies through Shopify functions.• Optimize Google Shopping campaigns by creating over 40 pricing zones in Google Merchant Center and developing custom regional product feeds, improving product visibility and sales.
EDUCATION
University of North Carolina at Chapel Hill
Bachelor’s Degree
Wake Forest University School of Business
MBA
SKILLS
ABOUT KEITH WHITAKER
MARKETING LEADER with experience developing targeted business strategies that establish…
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