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Keith Bishop
Executive General Manager, Product and Brand @Detmold Group
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WORK HISTORY
Executive General Manager, Product and Brand @Detmold Group
Responsible for co-developing, executing and delivering the Groups’ strategy for driving sustainable profitable growth and competitiveness as a member of the senior executive team reporting to the CEO, leading a multi-functional department including marketing & communications, design & innovation, product & technical development, R&D/Laboratory services, packaging & corporate sustainability and product management for this family-owned global leader in paper & board based food packaging.
EDUCATION
National University of Singapore - Stanford USA
Executive Program in International Management
University of Oxford
Master of Business Administration (MBA), Marketing Concentration
University of Melbourne
Bachelor, Chemical Engineering (Hons) / Commerce (Marketing)
ABOUT KEITH BISHOP
Highly strategic and commercial B2B senior marketing executive leader with >20 years’ experience in product management, brand building, demand generation, product innovation/commercialisation, marketing strategy & communications/lead generation across complex industrial B2B manufacturing, mining & distribution products/servicesExperienced in working in multiple types of business including private partnerships, founder/family owned, public international/ASX listed companies influencing and collaborating with internal stakeholders, customers, suppliers, industry associations at all levels including C/Board level teams/committees, GM/senior execs, owners and owning family members to develop/agree/execute critical new strategic directionsProven builder of customer/market insight-based functional visions/plans, organisational alignment, new capabilities, and highly accountable, values-driven high-performance teams that deliver sustainable business results across: market share/growth, brand differentiation/equity, customer value/satisfaction/advocacy, product revenue/margin growth and return on investmentHaving worked, lived and studied in multiple countries/cities for extended periods including Australia, UK, USA, NZ, South Africa, Indonesia and Singapore, comfortable operating in culturally and geographically diverse environments.
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