Keith Mitchell

Chief Marketing Officer @Staysure Legends Tour

Wentworth, GB

Partnered with European Tour Group stakeholders, investment partners and multiple agencies to successfully relaunch the Staysure Seniors Tour as the Legends Tour.• Developed and deployed an innovative and sustainable business model which included diversification into new revenue streams.• Directed a comprehensive rebranding exercise taking in the restructuring of digital platforms, development of a content creation strategy, and the execution of a marketing and media plan designed to increase brand awareness and fuel customer acquisition.• Restructured the organisation’s TV product and transformed the technical delivery strategy to include global broadcasters. Additionally implemented over-the-top (OTT) offerings and fostered working relationships with content publishers to enhance distribution.• Created a product aligned with broadcaster and consumer expectations whilst reducing production costs by 30% and boosting revenue by 50%.• Formed new press office that created strong relationships with global media and journalists to increase brand awareness and audience engagement both internationally and at local market level.• Collaborated with a variety of tourism boards globally to create marketing initiatives that positioned key locations as desirable golf destinations.• Spearheaded athlete and celebrity involvement in sponsor activations with key blue-chip partners.• Oversaw the execution of a comprehensive digital marketing initiative which achieved a global audience reach of over 100 million in 2024 and built a social media following that reached 2 million from a standing start

CIM | The Chartered Institute of Marketing

PGDipM, Strategic Marketing - DipM MCIM

Saïd Business School, University of Oxford

Oxford Artificial Intelligence Programme