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Keith Alphonso
Strategic Account Manager @Domain
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WORK HISTORY
Strategic Account Manager @Domain
Sydney, AU
Domain is one of Australia\'s leading property portals and is fully owned by the CoStar Group. The brand provides residential, commercial and rural property marketing solutions and search tools, plus information for buyers, investors, sellers, renters and agents Australia wide.Responsibilities:1. National Account Management for Strategic Partners in The Property Developer and New Home Builder Division at Domain2. Strategic Planning and Development for Key Verticals and Categories such as Urban Regen, Land Developers and New Home Builders3. Nurture, Planning and Development for Growth Strategic Verticals - BTR, Landlease, RLCs et al
EDUCATION
St. Xavier's College
BA, Psychology
Goa University
MMS, Marketing and Advertising
ABOUT KEITH ALPHONSO
I am a person who has constantly been intrigued by how people behave, respond and react. It is this curiosity that led me to graduate with a degree in Psychology and then marry it to one of the most overt forms of human reaction - the process of induced purchase. Media sales, was a magnet for me, since the phenomenon called advertising was an absolute complement to how a word, a film, an image or a song can change how people feel towards an inanimate product.Throughout my career across Print, Digital, TV and Live Events, I have always found myself drawn to the fringe, where using new technologies and novel methods of communicating advertising messages were my forte.I have been fortunate enough to have worked with some stellar brands who not only pandered this wayward streak but encouraged it and gifted me generously when those cash registers jingled loud.Today, I continue to indulge my wide-eyed wonder and continue to look for newer ways to embed advertising communications or brand messages in multiple ways so as to drive message immersion rather than flat exposure.This is what sets me apart as a sales and marketing professional.In short, here are my strengths: • Experienced in sales and marketing across Newspaper, Television, Digital and Live Events• Core specialty – Creation, execution and sales of Branded Content• Excellent written, presentation and verbal skills
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