Alison Gledhill

Consumer Insights Lead, Whyte and Mackay @Whyte & Mackay

Marlow, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

Consumer Insights Lead, Whyte and Mackay @Whyte & Mackay

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EDUCATION

1988 — 1992

St. John's College, Cambridge

Master of Arts (MA), French and German Language and Literature

SKILLS

Consumer InsightConsumer BehaviorFmcgMarketing ResearchCreative DirectionExecutive SearchBrand ArchitectureInterim ManagementMarket ResearchCustomer InsightBusiness StrategyProduct InnovationConsumer BehaviourStrategyBrand ManagementBrand EquityBrand DevelopmentSegmentationManagement

ABOUT ALISON GLEDHILL

Senior level insight and innovation leader (client side, agency side, plus interim and freelance) with deep experience of working in multiple market sectors. Skilled in team leadership, innovation, insight gathering, generation and socialisation, brand creation, concept development, strategic thinking, planning and design thinking. Published author, engaging conference speaker, AirBnb Superhost. Passionate, versatile, creative, international focus and emotionally intelligent. MA in French and German from St. John\'s College, Cambridge.

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