Keith Kaszycki

Visual Merchandiser - Apparel @Winston Retail

Muncie, IN, US

As a Visual Merchandiser with Winston Retail, I execute premium in-store presentations for leading global brands, blending brand guidelines with localized strategy to drive customer engagement and sales. My role requires a sharp eye for detail, an understanding of retail environments, and the ability to translate brand identity into compelling, shoppable experiences across diverse retail formats.Key Responsibilities:Implemented visual merchandising directives across multiple retail doors, ensuring brand consistency while tailoring execution to specific store layouts and regional customer demographicsAnalyzed store flow, fixture placement, and sightlines to enhance product visibility and optimize shopper navigationCollaborated with field teams and store management to ensure timely execution of seasonal campaigns, new product launches, and promotional initiativesCaptured detailed reporting through photo documentation and written recaps to inform brand partners and internal teams of in-store conditions and opportunitiesConducted product knowledge trainings to store associates, empowering frontline teams to represent the brand authentically and effectivelyProvided feedback to corporate partners on visual performance, inventory presentation, and customer response to merchandising strategies

Ball State University - Miller College of Business

Bachelor's degree, Fashion Merchandising