Beatrice L.

WORK HISTORY

EDUCATION

ABOUT BEATRICE L.

b••••••••@gmail.comECOMMERCE MERCHANDISING AND PLANNING* Led cross-functional initiative involving buying, planning, and design teams to conduct a deep dive into customer data, industry trend forecasting, and competitor analysis.*Revamped product assortment strategy by leveraging customer insights and analyzing sales performance, resulting in a 28% increase in sell-through rate and reduced markdowns across e-commerce, retail, and wholesale channels.* Directed the merchandising strategy across a diverse portfolio of 16+ product categories, contributing to a 12% annual sales growth and generating $15M in incremental revenue.* Revitalized declining product category by leading a cross-functional merchandising initiative that aligned assortment with customer preferences and emerging trends, resulting in a 22% increase in seasonal category sales.SOURCING AND PROCUREMENT* Requested and negotiated pricing with multiple factories and vendors across Asia and Central America, optimizing cost-efficiency and production timelines.* Drove high profitability items by negotiating competitive pricing and lead times to offer the company and customers $360k in savings in less than 6 months.* Improved licensor collaboration through a standardized approval packet and weekly check-ins, cutting approval turnaround time by 30% and minimizing delays.* Improved sales performance by 9% in the bra category by addressing production bottlenecks and aligning inventory with sales demand through strategic factory allocation and process improvements.PRODUCT DEVELOPMENT* Led cross-functional teams to launch innovative products that increased user engagement and revenue growth.* Built an ath-leisure fashion line sold worldwide on Zulily, Groupon, and Amazon Marketplace.* Streamlined product development cycle by introducing a milestone-based calendar and a collaborative project management platform, reducing development lead times by 25% and ensuring on-time delivery of key collections.* Co-developed a product database within FDM4 WebPLM, inputting detailed tech packs and tracking fit and production samples to streamline product lifecycle management.