Keith Guthrie
Head of Business Intelligence @WHSmith
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WORK HISTORY
Head of Business Intelligence @WHSmith
London, GB
EDUCATION
Heriot-Watt University
2:1, BSc Maths with Finance (hons)
SKILLS
ABOUT KEITH GUTHRIE
A proven leader with 15 years working in analytics and data across a variety of industries. Client and vendor side experience in all data disciplines including automation of MI, design and evaluation of experiments and implementing statistical models. A passion for leading a team to deliver value from data while engaging with senior leaders to help drive a data driven culture. Leading by example and using my enthusiasm for analytics to ensure maximum value is delivered. I am a data geek!
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