Keelie Hotchkiss
Marketing Lead @The Counseling Center Group
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WORK HISTORY
Marketing Lead @The Counseling Center Group
Conduct in-depth keyword research to identify relevant and high-traffic keywords within our industry and target audience.Develop comprehensive content plans aligned with keyword research findings to enhance organic traffic and engagement.Utilize therapist directories and relevant platforms to boost brand visibility and generate qualified leads.Contribute to the development and execution of SEO strategies to improve search engine rankings and website traffic.Lead and manage a team of social media and video content creators to produce compelling and engaging content across multiple platforms.Assists in monitoring and analyzing website performance metrics to assess marketing effectiveness and make data-driven decisions.Stay updated on industry trends, algorithm changes, and best practices in digital marketing and SEO to continuously optimize strategies.
EDUCATION
The University of Georgia
Doctor of Philosophy - PhD, School Psychology
Upstate Medical University
Master of Science - MS, Applied Behavior Analysis
Syracuse University
Bachelor of Arts - BA, Forensic Science and Psychology
ABOUT KEELIE HOTCHKISS
Motivated leader with strong organizational and prioritization abilities with a passion for the study of relationships.
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