Keelia Sulak
Sr Marketing Analyst @Heifer International
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WORK HISTORY
Sr Marketing Analyst @Heifer International
Driving data strategy, analytics leadership, and marketing performance for mission-focused impact• Lead digital analytics strategy across platforms (Google Analytics, Tag Manager, Google Ads, AdRoll, MNTN, etc.), aligning data architecture with organizational objectives.• Translate complex marketing data into actionable insights and executive-ready recommendations, influencing C-suite decisions and fundraising outcomes.• Oversee attribution frameworks, predictive models, and audience segmentation strategies to guide omnichannel donor engagement.• Drive interdepartmental collaboration to align data efforts across marketing, digital, and technology teams, fostering a data-informed culture.• Direct A/B testing, conversion rate optimization, and real-time performance analysis to support strategic campaign planning and investment.• Conduct analytics technology audits, streamline reporting infrastructure, and implement scalable systems for cross-campaign performance tracking.• Mentor internal teams and external partners on data best practices, privacy compliance, and strategic use of analytics to inform innovation.
EDUCATION
University of Iowa
Bachelor of Arts (B.A.), Psychology; Business; Non Profit
ABOUT KEELIA SULAK
I am a data-driven strategist with a passion for transforming complex digital landscapes into actionable insights. With a strong foundation in media analysis, I specialize in leveraging analytics to drive marketing performance and inform strategic decision-making.At Heifer International, I lead initiatives that integrate advanced analytics tools and methodologies to optimize digital campaigns and enhance user engagement. My approach combines technical proficiency with a keen understanding of marketing dynamics, enabling cross-functional teams to achieve measurable outcomes.I am committed to continuous learning and innovation in the field of analytics, with a focus on developing scalable solutions that align with organizational goals. I aim to further bridge the gap between data science and strategic leadership, fostering a culture of informed decision-making and continuous improvement.
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