Keegan Furlong
Senior Associate, Paid Search @dentsu
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WORK HISTORY
Senior Associate, Paid Search @dentsu
Monitors and optimizes campaigns to performance goals Provides insights on campaign and industry trends, and present these insights to the client Creates and interprets performance reports to provide actionable insights Ensures campaigns use best PPC practice guidelines Helps execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization Produces raw data to create performance reports Attends and contributes to weekly calls and meetings Builds strong relationships across PPC and Client Services teams
EDUCATION
Schoolcraft College
General Studies, 3.9 GPA
Ferris State University
Bachelor's degree, Advertising Integrated Marketing Communications, 3.5 GPA
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