Keara M. Piekanski
Director of Marketing @Oakmont Capital Services - JA Mitsui Leasing Group
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WORK HISTORY
Director of Marketing @Oakmont Capital Services - JA Mitsui Leasing Group
Serve as head strategic marketer tasked with strengthening engagement with current customers and vendor partners plus broadening the client pool to reach growth objectives. Key Contributions: • Lead, manage and direct overall corporate marketing strategy plus enact all best practice policies and procedures. • Implement innovative initiatives to position the company as a reputable lender in the industry including online reviews and published thought-leadership content to drive revenue growth. • Forecast and manage marketing budget while continuously presenting ideas to maximize spend. • Curate content for all marketing initiatives, ensuring consistent messaging and adherence to brand standards, including social media, blog posts, press releases, published articles, email campaigns, direct mail, etc. • Evaluate metrics and conduct ongoing competitive analysis to adjust strategies resulting in driving awareness.
EDUCATION
University of Pittsburgh
Bachelor of Arts - BA, Communication / Magna Cum Laude Graduate
Villanova University
Master of Business Administration (M.B.A.), Marketing and Strategic Management
SKILLS
ABOUT KEARA M. PIEKANSKI
Results-oriented marketing professional with over 20 years’ progressive experience with…
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