Keara M. Piekanski

Director of Marketing @Oakmont Capital Services - JA Mitsui Leasing Group

Philadelphia, PA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2018 — Present

Director of Marketing @Oakmont Capital Services - JA Mitsui Leasing Group

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Serve as head strategic marketer tasked with strengthening engagement with current customers and vendor partners plus broadening the client pool to reach growth objectives. Key Contributions: • Lead, manage and direct overall corporate marketing strategy plus enact all best practice policies and procedures. • Implement innovative initiatives to position the company as a reputable lender in the industry including online reviews and published thought-leadership content to drive revenue growth. • Forecast and manage marketing budget while continuously presenting ideas to maximize spend. • Curate content for all marketing initiatives, ensuring consistent messaging and adherence to brand standards, including social media, blog posts, press releases, published articles, email campaigns, direct mail, etc. • Evaluate metrics and conduct ongoing competitive analysis to adjust strategies resulting in driving awareness.

EDUCATION

2000 — 2004

University of Pittsburgh

Bachelor of Arts - BA, Communication / Magna Cum Laude Graduate

2016 — 2020

Villanova University

Master of Business Administration (M.B.A.), Marketing and Strategic Management

SKILLS

Direct MarketingB2bIntegrated MarketingSales OperationsMarketingMarket PlanningKey Account ManagementCreative DirectionSalesCopywritingBusiness StrategyEvent PlanningBusiness-to-Business (B2b)BudgetingPublic SpeakingAdvertisingStrategic PlanningOnline MarketingCoachingCrmCustomer ServiceMarketing CommunicationsBrand AwarenessMarketing ManagementTeam BuildingManagementLeadershipAccount ManagementSocial MediaBloggingStrategyLead GenerationDigital MarketingTrainingPress ReleasesSocial Media MarketingCorporate CommunicationsDigital StrategySEOMarketing Strategy

ABOUT KEARA M. PIEKANSKI

Results-oriented marketing professional with over 20 years’ progressive experience with…

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