Kate Banks
Wpp Lead Change & Enablement Consultant, Ai @WPP
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WORK HISTORY
Wpp Lead Change & Enablement Consultant, Ai @WPP
EDUCATION
Clitheroe Royal Grammar School Sixth Form
A-Levels, Computing, English Lang/Literature, Biology, General Studies
Lancaster University
BSc Psychology (Hons), Cognitive, Behavioural, Social, Developmental Psychology, German
SKILLS
ABOUT KATE BANKS
A high-calibre and versatile consultant with extensive experience in product enablement, business transformation, and digital strategy. Skilled in leading cross-functional teams and shaping strategies that bring new products, platforms and culture change to life - ensuring they are not only launched but fully adopted, embedded and scaled for maximum business value. Specialises in designing enablement and adoption strategies that combine the discipline of structured change management with the techniques of product marketing - from value proposition design and awareness campaigns to onboarding journeys and proficiency measurement. Builds adoption frameworks, training programmes and engagement campaigns that accelerate proficiency and deliver measurable outcomes. Proven track record across global eCommerce, retail, beauty, automotive, creative and technology sectors, leading both product-led initiatives and major business change programmes such as GDPR and multichannel transformation.Experienced in leading consultants and business leaders alike, fostering a culture of continuous improvement and innovation. Recognised as an energetic and solutions-focused leader, with a proven ability to align C-suite stakeholders, coach senior leaders and wider teams, and inspire adoption at scale. Brings a balance of strategic vision, operational rigour and people-centred delivery - helping organisations move from empowering people, through adoption, to scaling success.Key Skills & Specialties:Change Management & Business Transformation (Prosci, ADKAR)Product Enablement & Adoption StrategyRegulatory & Enterprise Change (GDPR, Compliance Programmes)Product Marketing & Go-To-Market PositioningAI Adoption & Workforce Enablement (WPP Open Platform, LLMs)Onboarding Journeys & Training ProgrammesAdoption Measurement & Proficiency Frameworks (Kirkpatrick, HEART)Cross-Functional Team Leadership & MentorshipStakeholder Engagement & Executive AlignmentDigital Platforms & eCommerce TransformationBudget Management & Strategic Planning
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