Sean Omeara

Director of Integrated Marketing Strategy, Coca-cola @WPP

San Diego, CA, US
EMAILS
s••••••••@wpp.com
MOBILE NUMBERS
+16•••••••91

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WORK HISTORY

Feb 2022 — Present

Director of Integrated Marketing Strategy, Coca-cola @WPP

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Responsible for providing integrated communication strategies based on consumer insights/purchase behaviors -Leverage sales and usage data to ensure all media channels were optimized against KPI’s -Developed a new AI tool that saw a 2-3x improvement in overall effectiveness for Coke’s digital advertising -Nutrition Category Strategic Lead: managed all strategic and creative development across all disciplines

EDUCATION

2002 — 2002

University of Newcastle

Surfing, beer tasting, cultural explorer, learning how to drive on the wrong side of the road.

1999 — 2003

University of South Carolina

Bachelor's, Advertising

SKILLS

Event Based MarketingPhotoshopInteractive MarketingConsumer ResearchFantasy FootballMarket ResearchAdvertising ResearchTable TennisDigital StrategyProject ManagementDirect MarketingAthlete MarketingCreative StrategyBrand ArchitectureGlobal Brand DevelopmentCommericalsBrand DevelopementMedia PlanningOnline AdvertisingFootballValet ParkingBrand AwarenessSurfingVideo ProductionBrand Positioning StrategiesGlobal MarketingMicrosoft WordSports MarketingGraphic DesignRelationship MarketingIntegrated MarketingPolitical FundraisingBasketballAccount ManagementPowerpointRadio AdvertisingOutdoor AdvertisingGolfSnowboardingCustomer Insight

ABOUT SEAN OMEARA

I am an advertising fanatic, entrepreneur, AI enthusiast, history buff, and a dad who…

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