Katherine Hatch

Product Enablement Consultant @BTS

San Francisco, CA, US
EMAILS
k••••••••@bts.com
MOBILE NUMBERS
+15•••••••51

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WORK HISTORY

Nov 2024 — Present

Product Enablement Consultant @BTS

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San Francisco, CA, US

Learning design, enablement strategy and product marketing for clients of global professional services firm

EDUCATION

2001 — 2003

San Francisco State University

MA, Education

1992 — 1996

The University of Georgia

BA, English

SKILLS

Customer Journey MappingManagementB2bLoyalty MarketingDirect MarketingSalesforce.comSaasProduct MarketingStrategyE-CommerceMessagingBrand AwarenessProduct ManagementEmail MarketingLead GenerationCustomer AcquisitionAdvertisingMarket ResearchGo-to-Market StrategyStrategic Brand ConsultingMarketing ResearchOnline AdvertisingAnalyticsPublic RelationsCrmContent MarketingProject ManagementSocial Media MarketingEnterprise Content ManagementMicrosoft ExcelB2b MarketingDemand GenerationLeadershipAccount ManagementBranding & IdentityMicrosoft OfficeNew Business DevelopmentMarketingBrand StrategyWeb Content Writing

ABOUT KATHERINE HATCH

Experienced product marketing and enablement leader with a strong background in learning design and go-to-market strategy. Skilled in developing messaging and sales tools that resonate with target buyers and in launching learning platforms and pathways that build knowledge and confidence. Adept at partnering cross-functionally to align offerings with real buyer needs and support narratives that build trust and clarity. Proven track record driving go-to-market success, sales readiness, and learner adoption through clear, actionable storytelling.

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