Kelly Brockmeier
Chief Marketing Officer @Clubhouse International
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WORK HISTORY
Chief Marketing Officer @Clubhouse International
New York, NY, US
Inaugural CMO for this global mental health nonprofit focused on delivering community-based psychosocial rehabilitation to people living with serious mental illness. Responsible for developing marketing/communications strategies designed to grow international brand awareness of Clubhouse International and affiliated Clubhouses across the world. Work underway to achieve this goal-Web redesign in progress-Created content marketing calendar & plan to drive increased awareness through storytelling and to improve SEO, web traffic & social engagement-Created: marketing process to streamline requests & marketing library to organize assets-Onboarded Sprout social to centralize social media management & better track social metrics-Q3 & 4: will engage PR firm to grow earned media and film video ad campaign
EDUCATION
Northwestern University
Master's Degree, Integrated Marketing Communications
Florida State University
Bachelor of Science, Communication
SKILLS
ABOUT KELLY BROCKMEIER
I love a challenge, especially a business challenge that allows me to leverage my marketing chops. We are inundated with thousands of messages each day so how do you make yours stand out? This is what gets me up in the morning!I have nearly two decades of experience helping brands communicate their \"WHY\" in authentic ways that drive results. I’ve assembled amazing teams that understand both the art and science of integrated marketing communications strategies. Together we have crafted compelling omnichannel campaigns that have grown internal and external brand loyalists. In one instance, our work drove a CEO to tears and resulted in a standing ovation from the entire C-suite… true story!Bottom line, as a former news executive turned marketing megaphone, I’m really good at helping brands clear through all the noise in an authentic way that drives meaningful results: Brand & Awareness Growth:• Moved St. Vincent’s HealthCare from 4th to 2nd place in brand awareness via multi-year marketing campaign • Grew earned media reach 72% in 2020 and 25% in 2021 at Wounded Warrior Project• Garnered $100M+ in gift-in-kind awareness advertising for Wounded Warrior Project Revenue Growth: • Increased K9s For Warriors direct response mail fundraising 22% and launched their first direct response TV campaign which resulted in an 80% YOY increase in monthly sustainers during the campaign run • Grew St. Vincent’s annual ER volume 35% through omnichannel marketing campaign Social & Web Growth: • Increased social media engagement and followers by double and triple digits at Wounded Warrior Project, K9s For Warriors, and St. Vincent’s • Launched new website and grew visits 169% at St. Vincent’s
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